Saugus Advertiser,
July ‘06
Wine
for ‘the connoisseur’ at OurGlass
For the first time in U.S, history,
wine is recognized as the most popular
adult beverage seller, and a new Route 1
business is hoping to cash in on that
popularity.
Just in time for the Fourth of July
festivities, the OurGlass Wine Company,
Route 1 North, will open its doors to
sell a wide selection of wines and
spirits, many of the of the high-end
variety.
Owners Brian and Penny Lamb are not
new to the food and wine industry.
In fact, Brian grew up working in his
grandfather’s Route 1 restaurant,
Augustine’s, which was located in the
space now occupied by Orzo’s and Jimmy’s
Steer House. The new “OurGlass” Wine
Shop is situated on the same parking lot
as Augustine’s, poised on the corner of
an adjacent mini-mall that today
includes the North End Café, Truly Jorgs
Pastry and a Subway restaurant.
“OurGlass Wine Company is a store
designed to make shopping for wine and
cheese a fun, informative and overall
pleasurable experience. Wine is in, and
America has responded by making it the
number one selling adult beverage for
the first time in our country’s
history. It has outsold beer and spirits
in the last few years,” observed Brian
Lamb.
“What makes wine unique and romantic
is that it is a liquid representation of
a perfect place and year. Each wine
maker, vintage, and vineyard is
different,” explained Lamb.
Noting that the overall quality and
world wide selection of wines has
continued to grow, Lamb commented, “It
is no wonder that we Americans are
finally catching on to what the
Europeans have cherished for so many
years.”
“We found that a very high percentage
of shoppers were confused when shopping
for wine and felt intimidated by the
large selections that the bigger chains
offer,” said Lamb.
OurGlass, meaning “everyone’s glass
of wine,” aims to bring direct customer
service and hand selling to their
store. “We want to turn customers on to
new wineries they may not have tried, as
well as offer a selection of high-end
wines for the connoisseur types,” Penny
and Brian said.
One customer, Frank Ernst of Soep
Durwest, who recently moved to Saugus
from Canada, said about OurGlass, “I
like to talk wine and have that
interaction with my retailer that allows
me to just call them up and bring me in
a case.”
A graduate of St. Johns Preparatory
School and Stonehill College, Brian
spent his junior year abroad in
Australia at the University of
Wollongong where he met his wife Penny,
an Australian student at the university,
just outside of Sydney. He returned to
Australia after graduation, where they
lived for the next two years before
returning home to Boston to get
married.
“I have been in the food and beverage
industry for most of my life. I grew up
in the restaurant business. My
grandfather, Gus Luongo, owned
Augustine’s restaurant for over 25
years, and we all worked there,” he
recalled.
Penny has extensive food and beverage
experience as a general manager for two
fine dining restaurants where she
received high accolades for her wine
list design. Brian has also spent two
years in the wine wholesale and
distribution business.
OurGlass plans to offer other
services that they feel will set them
apart. They will host weekly wine
tastings with wine-related commentary
from staff and notable figures in the
wine business. They will also offer wine
and cheese catering packages geared for
family or corporate events. Custom gift
basket, designed for any occasion, will
be available at the wine and cheese
shop.
The store will also have a great
selection of spirits and beers, as well
as a gourmet foods and products
section. “We also plan to have a wine
school with fun classes for all levels,
as well as take our business online and
offer online shopping with local
deliveries,” explained Penny Lamb.
The store, which smells of newly cut
wooden shelves and hardwood flooring, is
designed to bring a comfortable feel to
the consumer in look and feel as well as
signs and layout. “We wanted a more
rustic, vineyard-like feel to the store
to make our customers feel as if they
are in a Napa tasting room,” said Penny.
“As more and more boutique wine and
cheese shops emerge throughout America,
we can justifiably say that consumers
are looking for an experience when
shopping, and that is surely what this
shop offers,” she concluded.
OurGlass will be open
Monday-Saturday 10 a.m. to 9 p.m. On
Sundays, the hours are noon to 6 p.m.
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Article by Brian Lamb for the Yankee Food Service Magazine August 2006
Pat Whitley’s
NEDINE.com
New England Dine
The Food Hospitality Industry – Tip Sheet
Argentina’s Wine Industry Heats Up
Argentina on Fire!
Argentina’s wine industry started in the sixteenth century with the Spanish missionaries and conquistadores who brought vines with them from Spain. In 1855, a railway was established connecting Mendoza, the premiere wine producing region, with the major commercial city, Buenos Aires, and there paved the path for the future of their wine industry. At that time, European immigrants began to flood into the country and helped to establish their winemaking methods. This region, in the foothills of the Andes, is now producing some really exciting wines, and has created a global splash with its golden-child, Malbec!
Argentinean, Malbec has surely hit a home run with the American palate. There’s something about this varietal that has captured the hearts of wine drinkers of all levels. Maybe it is the accessible flavor profile that is attractive to so many. They tend to be darker in color, fairly lower acidity levels, medium-bodied with tamer tannins. They are a great everyday wine and go with a variety of different foods, especially BBQ. But what my customers continuously ask me is what is Malbec? Malbec is actually one of the five permissible AOC varietals in Bordeaux. It tends to be used in more of a complimenting fashion in classic Bordeaux blends with usually under 10 percent of the blend. But like we have seen with many vine transplants, it has seemed to flourish in its new homeland of Argentina. No one is particularly sure why, maybe it’s the high altitudes of Mendoza, but it surely produces a much more dense wine with great grip and structure. So simply put, Malbec is a grape originally from Bordeaux that has found new fame in a new land. I recommend trying the Alamos Malbec from Nicolas Catena, one of Argentina’s top wine producers, or the Pascual Toso, both from Mendoza and are delicious and affordable!
As well as the Malbecs are doing, I have also found that another, actually native Argentinean varietal, has been doing almost as well, the Torrontes grape. Torrontes is a native Argentinean specialty and makes delightful, spicy, perfumed white wines. It has the flowery aromatic bouquet of a gewürztraminer, with a lighter body, a fun spiciness to the palate with a hint of sweetness. My customers have really flipped out over this wine and have been coming back for more. Try the Torrontes from Pannotia Vineyards from Cafayette, or the Lo Tengo from Mendoza. Lo Tengo features a fun moving label that plays on the famous Argentinean dance! Enjoy.
By Brian Lamb, Owner, Ourglass Wine Co., Route 1 North, Saugus, MA (781) 941-8068.
www.ourglasswineco.com
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